With each passing year, more and more online casinos are entering an already saturated industry. This competitiveness means that it is becoming more and more difficult for online casinos to stay ahead of their competition. Below we will take a look at how to create your own online casino.
Choose a Reliable Software Developer
This is one of the most important decisions that you will have to make as you will be entering a long-term relationship with your chosen software providers. This is such an important decision, so you should definitely not rush into a decision.
You should choose a software developer that knows the industry extremely well and has experience when it comes to helping online casinos become successful. In our opinion, and you are free to disagree of course, you should look for a software developer that is able to provide you with the following:
• An advanced game management system
• Large variety of slots and table games
• A variety of payment options which accept multiple currencies
• A front-end that is easily customizable
• Top quality customer support
• A gambling license
If you find a software developer that offers all of the above and are willing to work with you, then you would be wise to enter into a partnership with them. Some of the best software developers on the market at the moment include the likes of Microgaming, NetEnt, Evolution Gaming, Play’n Go, and Yggdrasil Gaming.
It must be stressed here that you do not only have to stick to the one software developer. There are plenty of online casinos out there that make use of a number of different software developers, while there are some that only make use of one. There is no right or wrong choice here, it is completely up to you at the end of the day. However, we will say that the more software developers you are working with, the more variety you will have on your site and we all know how variety is the spice of life.
What Do You Want to Provide Your Customers With?
Once you have found an established software developer (or software developers), there are some questions that you need to find the answers to.
• What software platform is the best for your online casino?
• Are you just going to supply popular games such as roulette, poker, blackjack (such as on this site : www.onlinecasinoza.co.za/blackjack-online.html), baccarat, and slots?
• Will you provide a live casino? Nowadays, live gaming is becoming more and more popular so it is something you really should consider.
• Will you have additional features such as chat rooms, player statistics, and tournaments?
• What options will you make available for customer support? Will there be live chat, email, and a telephone number?
With so much at stake, you need to think deeply about these questions. **If you just rush into things, you will end up causing yourself a lot of issues in the future. **
Get Yourself a Gambling License
When you have an online casino, there are strict regulations that you need to follow. Before you can start accepting customers, you need to apply for a license in the country where you are setting up your business. This can take as long as a year to get, depending on the country that you are going to be based in.
When you are selecting your jurisdiction, there are a number of things that you have to take into consideration. These can be seen below:
• Licensing requirements (you can take example on this site licensed by maltese commission).
• Costs and taxes
• Length of application process
Once you have got a gambling license from the country where you are going to be based, it is always good to get a license from well-known gambling authorities as customers will become more at ease when they come across your new site and see that you hold a license from a reputable gaming authority. Some of the most reputable gaming authorities around at the moment include the Malta Gaming Authority, the United Kingdom Gambling Commission, and the Curacao Gaming Commission.
Select a Payment Provider
When you begin your own online casino, you need to select a payment provider so that you and your customers can make quick and easy transactions. To make things more convenient for your customers, we advise that you make sure that they have many different payment options to choose from.
To make matters easier, there are software developers out there that can provide you with the following should you strike up a partnership with them:
• Payment processing
• Currency support
• Fraud detection
• Risk management
The more payment options that you make available to your customers, the more likely it is that new customers will create an account with you. If someone comes across your casino and sees just a handful of payment options, then it is highly likely that they are going to take their customer elsewhere.
Pay Attention to Your Site’s Design
The way that your site looks is something that is extremely important. You need to make sure that your site is attractive, or you can kiss goodbye to see a long list of people open up an account with you. There are hundreds and hundreds of online casinos out there, so people will naturally join the ones that look the nicest.
Below are some tips that we recommend you keep in mind when you are creating your site.
• Do not add unnecessary elements or graphics that can slow down your site and lead to a poor gaming experience. Studies have proven that loading time can have a huge impact on whether someone signs up to an online casino or not.
• Do not try to be too clever and include movies or integrated graphics.
• Make sure that the front end of your site interacts easily with the database.
Choose a Marketing Strategy
When you have taken care of all of the above, you will need to spend time on marketing your new online casino. You should take a look at some of your competitors to see what they are doing right and wrong, so you have an idea as to what to do and what not to do.
Your main aim really should be to get your online casino to be known as one that provides a quality gaming experience and one that can be trusted. At first it is going to be tough as the online casino industry is extremely competitive, but your best bet is to ensure that you have a range of quality games, keep the design of the site clean, and provide your players with a near-perfect gaming experience.
You will need to put a lot of effort into advertising your new online casino. However, once you have attracted customers the next step is make sure that they keep on coming back for more. You can do this by providing regular promotions as well as loyalty points. Furthermore, you should have a VIP program for those who are really loyal and keep coming back for more.